Cravings, habits & relapse
How do you stay motivated when quitting a habit?
Short answer
Expect motivation to rise and fall, and anchor it to your own reasons rather than willpower alone. SAMHSA guidance notes that motivation to change fluctuates over time. Smokefree.gov recommends making a list of your reasons for quitting, keeping it where you'll see it often, and reading it when an urge hits. The site also suggests leaning on supportive people, rewarding yourself, and learning from setbacks.
Key takeaways
- Motivation naturally fluctuates over time, so a dip doesn't mean you have failed.
- Write a list of your reasons for quitting, keep it where you'll see it, and read it when an urge hits.
- Feeling torn about quitting is normal; SAMHSA describes ambivalence as a normal part of change.
- Lean on people who support you and reward yourself as you reach milestones.
- Most people need multiple quit attempts, so learn from setbacks and keep going.
Why does motivation to quit come and go?
Motivation isn't a fixed trait you either have or don't. SAMHSA's treatment guidance for clinicians (TIP 35, Enhancing Motivation for Change) describes motivation as a dynamic process and says that motivation to start and keep changing fluctuates over time, regardless of how ready a person is.
It's also normal to feel pulled in two directions. The same guidance describes people as typically ambivalent, seeing reasons to change and reasons not to change at the same time, and advises treating that ambivalence as a normal experience in the change process rather than as denial or resistance. A day when quitting feels pointless is part of the process, not proof that you can't do it.
Does writing down your reasons for quitting help?
Smokefree.gov recommends it. The site, managed by the National Cancer Institute, advises making a list of all the reasons you want to quit, keeping it somewhere you'll see often, and looking at it when you feel the urge. It also suggests reminding yourself of those reasons every day.
Make your reasons personal and specific. SAMHSA's guidance distinguishes intrinsic motivation, meaning your own desires, needs, values and goals, from outside pressures, and notes that helping people strengthen their own motivation makes them more likely to commit to a plan for change. Useful prompts include:
- Who you are doing this for: yourself, a child, a partner, a friend.
- What you want to be able to do that the habit gets in the way of.
- What the habit costs you now in money, time, health or peace of mind.
- What you would do with that money or time instead.
What is motivational interviewing, and does it work?
Motivational interviewing (MI) is an approach clinicians use to help people work through mixed feelings about change. SAMHSA defines it as a person-centered counseling style for addressing the common problem of ambivalence about change. Part of the approach is helping people see how a behavior conflicts with their own values and goals.
The evidence for MI as a stand-alone treatment is less clear than its popularity might suggest. A 2019 Cochrane review on smoking found insufficient evidence to show whether MI helps people stop smoking compared with no intervention, and rated all of its effect estimates as low certainty. Reflecting on your values is a sensible part of a quit plan, but it isn't a proven fix on its own.
How do you keep going after the first few weeks?
Smokefree.gov's advice for staying quit applies well beyond smoking:
- Take it one day at a time. Quitting is a process, and a positive outlook can help you get through.
- Reward yourself. Money you no longer spend on the habit can go toward something you enjoy.
- Keep your support close. Talk to the people who backed you when you first quit.
- Plan for cravings by making a list of things you can try when an urge hits.
- Treat setbacks as information. Most people need multiple quit attempts before they quit for good.
How Vow can help
In Vow, every quit is anchored to your why: your reason in your own words, optionally with a photo or voice note, which resurfaces during cravings and in reminders. A free streak counter, money-saved tracker and daily check-in let you see progress, and a slip is logged without shame, keeping your best streak while a fresh run starts.
Sources
Each source below was read when this answer was reviewed. Open a source to see the passages the answer relies on.
SAMHSA via NCBI Bookshelf — Enhancing Motivation for Change in Substance Use Disorder Treatment (TIP 35), Chapter 1: A New Look at Motivationncbi.nlm.nih.gov
Motivation is a dynamic process that responds to interpersonal influences, including feedback and an awareness of different available choices.
Motivation to initiate and persist in change fluctuates over time regardless of the person's stage of readiness.
Typically, they are ambivalent, simultaneously seeing reasons to change and reasons not to change
Intrinsic motivation (e.g., desires, needs, values, goals)
Helping clients strengthen their own motivation increases the likelihood that they will commit to a specific behavioral change plan.
Open the sourceSAMHSA via NCBI Bookshelf — TIP 35, Chapter 3: Motivational Interviewing as a Counseling Stylencbi.nlm.nih.gov
View ambivalence not as denial or resistance, but as a normal experience in the change process.
Motivational interviewing is a person-centered counseling style for addressing the common problem of ambivalence about change.
Your task is to help clients focus on how their behavior conflicts with their values and goals.
Open the sourceSmokefree.gov — About Smokefree.govsmokefree.gov
Managed by the National Cancer Institute's Tobacco Control Research Branch with support from partners across the U.S. Federal Government
Open the sourceSmokefree.gov (National Cancer Institute) — Why Do You Want to Quit Smoking?smokefree.gov
Make a list of all the reasons you want to become smokefree.
Keep the list in a place where you will see it often, like your car or where you used to keep your cigarettes.
When you feel the urge to smoke, take a look at the list to remind yourself why you want to quit.
Once you know your reasons for quitting, remind yourself of them every day. It can inspire you to stop smoking for good.
Open the sourcePubMed (NCBI) — Lindson N, Thompson TP, Ferrey A, Lambert JD, Aveyard P. Motivational interviewing for smoking cessation. Cochrane Database Syst Rev 2019;7:CD006936pubmed.ncbi.nlm.nih.gov
There is insufficient evidence to show whether or not MI helps people to stop smoking compared with no intervention
All estimates of treatment effect were of low certainty because of concerns about bias in the trials, imprecision and inconsistency.
Open the sourceSmokefree.gov (National Cancer Institute) — How to Stay Smokefreesmokefree.gov
Quitting is a process: take it one day at a time. Keeping a positive outlook can help you get through.
Treat yourself regularly. Now that you're not buying cigarettes, you might have extra money to buy yourself something special.
Getting support from the people around you can help. Talk to the people who supported you when you first quit smoking.
Fighting cravings can be easier if you have a plan. Prepare by making a list of things you can try when you have the urge to smoke.
Most people need multiple quit attempts to quit for good—and that's okay! Learn from your setbacks
Open the sourceNHS — Alcohol supportnhs.uk
If you have become physically dependent and need to stop drinking completely, stopping overnight could be harmful.
Open the sourceNational Institute of Mental Health (NIMH) — Help for Mental Illnessesnimh.nih.gov
Call or text 988 or start a chat online to connect with a trained crisis counselor. The Lifeline provides 24-hour, confidential support.
Open the source
This page is general information, not medical advice, and it does not replace care from a qualified professional. If you are in immediate danger, call your local emergency number. Vow is not a medical service.